Nordic Choice - eBerry
Nordic Choices' digital development company eBerry develops innovative experiences and services for hotel guests
Nordic Choice Hotels is one of the leading hotel chains in the Nordics with over 190 hotels, 14,000 employees and more than 35,000 rooms.In 2016, a new company was founded in the group, eBerry, whose mission is to transform the digital landscape for how guests book, travel and interact with Nordic Choice Hotels. The ambition is to create the best and most seamless digital guest journey for Nordic Choice Hotels guests.
The digital guest journey rests primarily on three products: a new website and two apps for iOS and Android, where the apps are aimed at members of the Nordic Choice Hotels membership programme. In order to efficiently build, deploy and operate new services, eBerry, together with Omegapoint as a partner, has chosen AWS as a platform. The new website as well as the business platform that serves as a common backend for both the website and the mobile apps are fully based on AWS.
The business platform has a microservices architecture where all services run in AWS ECS or as Lambdas. The new website leverages a combination of AWS ECS, S3, Route53 and Cloudfront to provide a user experience with short response times. Thanks to continuous deployment and infrastructure coded via CloudFormation, both new functionality and infrastructure can be deployed in an automated manner. Services such as CloudWatch and X-Ray give development teams a clear view of the production environment and allow them to act proactively to improve it. Guard Duty and Secrets Manager have helped as security has been a key non-functional requirement during the work.